IMPACT & RESULTS
Strategy translated into business progress.
Selected examples from global SaaS operations and fractional executive leadership. The figures below describe the scope and outcomes of the work; portfolio and company revenue are distinguished from revenue personally generated.
01 / GLOBAL SAAS OPERATIONS
Faster delivery across a complex portfolio
At J2 Global, supported a SaaS portfolio of up to $360M in annual revenue and led a marketing function with approximately $30M in annual spend. Managed up to nine direct reports and coordinated delivery across marketing, web development, engineering, analytics, and international stakeholders.
Result: Cut website redesign cycles from approximately 18 months to four by restructuring planning, approvals, and cross-functional delivery.
Also contributed to due diligence and operational integration for more than 10 acquisitions, helping bring acquired businesses into shared processes and marketing infrastructure.
02 / FRACTIONAL EXECUTIVE LEADERSHIP
Strengthening execution during a leadership engagement
Through Marketing Caviar, served as interim VP of Marketing for a global corporate relocation provider for nearly a year. Led a six-person team and improved workflows and brand positioning.
Business context: The company exceeded its $70M revenue target during the engagement. This is a company-level outcome, alongside my contribution to marketing leadership and execution.
03 / CUSTOMER GROWTH
Connecting demand generation with conversion
At J2 Global, brought demand-generation and conversion initiatives together to improve customer acquisition for Line2.
Result: Helped double Line2 signups within nine months. The work combined growth initiatives with attention to the path from customer interest to signup.
Building capability alongside results
Other Marketing Caviar engagements include building a business services company’s marketing function and initial team, shaping go-to-market and partnership strategy for a real estate technology venture, and developing strategy for industrial equipment and agricultural technology businesses.