BUSINESS STRATEGY, GROWTH & OPERATIONS
A strategic perspective. An operator’s commitment.
I’m Jacquie Evans, a strategy and operations leader with experience building teams, integrating acquisitions, and improving how organizations execute. My work spans technology, business growth, executive advisory, and international nonprofit operations.
I connect business priorities with the people, processes, and operating structures needed to carry them forward. My experience combines leadership within a global SaaS portfolio with interim and fractional executive engagements.
Marketing Caviar
Founder & Managing Director | Fractional Executive Leadership
December 2019–Present
I lead interim and fractional executive engagements spanning marketing strategy, organizational development, go-to-market planning, and operational execution.
Engagements span corporate relocation, business services, recruitment, industrial equipment, agricultural technology, and real estate technology. For a real estate technology venture, I served as Head of Marketing & Partner, shaping product positioning, acquisition strategy, and partnership development.
Since January 2026, I also lead operations and development for an international education nonprofit in a concurrent leadership appointment, coordinating U.S. activities, board leadership, and Armenia-based teams.
J2 Global, now Ziff Davis
July 2013–December 2019
Advanced through four leadership roles: Senior Manager, Web Marketing; Associate Director, Marketing; Director, Demand Generation; and Director, Global Marketing Operations.
Led centralized marketing operations supporting a SaaS portfolio of up to $360M in annual revenue and approximately $30M in annual marketing spend. Managed up to nine direct reports, including managers, and coordinated delivery across marketing, web development, engineering, analytics, and international stakeholders.
How I work
My approach combines business strategy, operating model design, process improvement, team development, and performance management. I bring the same attention to executive and board relationships as to the practical details of delivery.
MBA — California State University, San Bernardino.
B.S., Computer Information Systems & Electronic Business — California State Polytechnic University, Pomona.