EXPERTISE
Connecting strategy, people, and execution.
My work brings together business strategy, organizational transformation, and growth. I help connect leadership priorities with operating models, cross-functional delivery, and performance management.
Business strategy & execution
Translate business priorities into plans teams can act on. My experience spans go-to-market strategy, product positioning, acquisition strategy, partnership development, and executive advisory.
Focus: strategic planning; business priorities; market opportunity; resource allocation; execution roadmaps.
Operating models & process improvement
Improve how work moves through the organization: planning, approvals, ownership, and coordination. At J2 Global, this included restructuring delivery processes to shorten website redesign cycles.
Focus: operating model design; workflow improvement; cross-functional delivery; planning and approvals; performance management.
Acquisition integration
Contributed to due diligence and operational integration for more than 10 acquisitions, helping acquired businesses move into shared processes and marketing infrastructure.
Focus: operational due diligence; integration planning; shared infrastructure; stakeholder coordination; process alignment.
Team building & fractional leadership
Build teams and provide leadership during transitions. My experience includes managing managers and cross-functional teams, building a marketing function, and serving in interim and fractional executive roles through Marketing Caviar.
Focus: organizational development; team building; leadership transitions; executive communication; accountability.
Growth & performance
Connect growth initiatives with business priorities, budget oversight, and clear performance measures. My experience includes demand generation, conversion initiatives, and marketing operations supporting a global SaaS portfolio.
Focus: growth strategy; demand generation; conversion; budget oversight; reporting and measurement.
Executive, board & international coordination
Work across leadership groups and operating teams. My concurrent appointment with an international education nonprofit includes operations and development, U.S. activities, board leadership, and Armenia-based teams.