Hi! I'm Jacquie!

As your Strategic Global Marketing Leader, I'm a passionate change-agent with a track record of driving stellar results, I bring a unique blend of creativity, analytical insight, and strategic vision to the world of marketing. Whether it's doubling customer sign-ups, boosting conversion rates by over 110%, or propelling revenue from online display ads by a stunning 188%, my career has been defined by the meaningful impact I've made on companies' bottom lines.

How do I do it? I use a proven framework honed through years of experience, aligning business goals with customer needs to ignite passion for brands and foster long-term loyalty. However, it's not just about the numbers. At the heart of my work is the gratification I feel when I see how the products and services I promote genuinely make a difference in people's lives.

Now, I'm seeking a new adventure. Are you looking for a dynamic marketing leader who can take your brand to the next level? Let's connect and explore how we can achieve your goals together!

Contact Me

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MARKETING LEADERSHIP EXPERIENCE

Marketing Caviar / May 2021 – Present

A full-service agency providing a large offering for clients including Fractional CMO services, marketing coaching and mentorship services, and implementation services such as marketing strategy, branding, ad campaign creation and management, social media management, web design and development services, etc.

Head of Marketing

Developed brand strategy and Go-to-Market (GTM) plan, as Fractional CMO for an industry leading global relocation company to uplevel storytelling and drive demand across the breadth of its product portfolio. Oversaw the implementation of a new lead generation initiative to deliver on a $70M revenue goal for 2022.
Designed a complete GTM strategy and oversaw the implementation of a new fully licensed collegiate product line, including a new website, content, brand strategy, paid advertising, and social media.
Built out a full-scale marketing strategy, including a GTM plan, content strategy, website, and designed a global marketing team of 26+ to continue implementation for long-term.
Grew client’s conversion rate by 4x MoM by implementing an in-depth plan for affiliate, paid social, and search.

Propstop / Dec 2019 - May 2021

A startup in Los Angeles focused on empowering residential and commercial property owners to easily manage assets, interact with tenants, oversee vendors, ensure profitability, and compare lending and property insurance rates.

Head of Growth Marketing

Evangelized PROPSTOP as the undeniable solution for simplified property management by developing and nurturing a dozen prospective partnerships worth $200M for future development and growth opportunities.
Built TAM and CAC models to develop strategic GTM plans for capturing the $20B potential property management market through new category development, positioning, and customer communications.
Evaluated the ROI of multiple marketing technology solutions and recommended best fits for business model.
Launched and executed user tests surveying dozens of potential users and provided UX guidance and creative options to improve the user experience of landlords and tenants alike.

J2 Global in Hollywood / Jul 2013 – Dec 201

A global technology company with hundreds of SaaS brands around the world specializing in B2B Cloud Services and Digital Media, such as: PC Mag, Askmen.com, IGN, Mashable, Ookla, eFax, SugarSync, iContact, Campaigner, etc.

Director of Global Marketing Operations, Voice

Led data-driven digital marketing strategy and execution across North America and EMEA producing up to $360M in annual revenue.
Grew customer sign-ups more than 2X within 9 months for a newly acquired product, exceeding expectations, and enabled 75% faster completion of responsive web redesign projects by spearheading process improvements.
Contributed to 4X overall revenue growth through collaborative campaigns with customer service and sales.
Crafted strategic initiatives that maximized ecommerce transactions, new customer acquisition, user engagement, brand education, and retention using key metrics and expanded into new markets.

Director of Demand Generation, North American Fax and Voice

Boosted organic sessions on the website by 30% while improving lead conversions 85% with SEO activities and landing page improvements; achieved the goal of attracting more enterprise clients and improved engagement.
Played an important role in M&A activities for 10+ acquisitions; worked with legal team to ensure data privacy and regulatory compliance of all brands and their respective website and mobile app presences.
Delivered 274% revenue growth annually for top flagship brands by leading efforts that increased organic search traffic to website by 45% and improved organic conversion rate by 30% using best practices.

Associate Director of Marketing

Produced and led regular briefings for executive team, recruited top-performing technical marketing team, conducted training sessions, ran leadership programs, and provided mentoring.
Improved ecommerce conversion rate 110% for flagship brand by directing conversion optimization (CRO) efforts, such as A/B testing.
Increased revenue 386% from MyFax email campaigns by working with in-house product marketing team and leading optimization of the email blasts.

Senior Manager of Web Marketing

Utilized Google Analytics daily to increase reporting transparency and aid in decision-making of branding and strategic direction.
Oversaw the management of influencers and the creation of written communications, such as white papers, and webinars directed at sales support.

OneWest Bank / Feb 2009 – Jun 2013

A regional bank headquartered in Pasadena (at that time) and was formerly known as Indymac Bank.

Manager, Web Design and Development

Promoted from Lead Web Developer to management position leading web design and development, as well as broader efforts spanning marketing campaigns across multiple channels.
Boosted traffic 220%+ with effective search engine optimization (SEO) campaigns.
Reduced outbound mail cost by $1.2M annually by developing an automated solution that converted paper campaigns to email.

Lead Web Developer

Lowered webpage load times more than 55% by streamlining images, stylesheets, and JavaScript.
Led a team of 4+, including a copywriter, graphic designer, and web developer.

Web Developer

Segmented email lists, designed creatives, and blasted to over 60,000 recipients weekly.
Created graphics and landing pages for necessary campaigns.
Maintained website according to requested changes.

Custom Perspective Designs / Mar 2001 - Mar 2009

An innovative full-service marketing start-up committed to bringing brick and mortar companies into the digital age through services like marketing plan development, paid campaign management, web development and graphic design.

Head of Marketing & Co-Founder

Provided full project leadership for a team of 8+ successfully managing 50+ clients worth over $20k MRR each.
Customer retention rate exceeded 90% even after the economic downturn due to high customer satisfaction with services and campaign results.
Client acquisition was through word of mouth with no ad spend. Most clients saw multiple-fold ROI and were loyal customers throughout agency lifetime.

“Marketing without data is like driving with your eyes closed.”

– Dan Zarrella

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My Education

Master of Business Administration (MBA)

California State University, San Bernardino

Bachelor of Science in Business Administration

California State Polytechnic University, Pomona
Emphases in Computer Information Systems & in eBusiness

Certificate in Digital Marketing

University of California, Los Angeles